Case Studies > Udemy - Campaign Management Platform
Udemy - Campaign Management Platform
Business need
Udemy's marketing team uses a combination of homegrown tools and various third-party tools to run promotional campaigns. These campaigns are crucial for revenue generation and growth, yet the mix of tools creates a stressful and negative experience among marketing team members, leading to high attrition. Additionally, onboarding new employees to these tools requires significant hand-holding, contributing to notable productivity losses.
Business need
Udemy's marketing team uses a combination of homegrown tools and various third-party tools to run promotional campaigns. These campaigns are crucial for revenue generation and growth, yet the mix of tools creates a stressful and negative experience among marketing team members, leading to high attrition. Additionally, onboarding new employees to these tools requires significant hand-holding, contributing to notable productivity losses.
Business need
Udemy's marketing team uses a combination of homegrown tools and various third-party tools to run promotional campaigns. These campaigns are crucial for revenue generation and growth, yet the mix of tools creates a stressful and negative experience among marketing team members, leading to high attrition. Additionally, onboarding new employees to these tools requires significant hand-holding, contributing to notable productivity losses.
Design considerations
Create a more visual tool for better comprehension and ease of use.
Follow marketing industry best practices for methods and interface selection to build familiarity for new marketing employees who have used similar tools in previous jobs.
Reduce tool switching by consolidating necessary functionalities into one place to ensure a seamless experience.
Hide or remove very advanced features that are seldom used based on their business importance.
Design considerations
Create a more visual tool for better comprehension and ease of use.
Follow marketing industry best practices for methods and interface selection to build familiarity for new marketing employees who have used similar tools in previous jobs.
Reduce tool switching by consolidating necessary functionalities into one place to ensure a seamless experience.
Hide or remove very advanced features that are seldom used based on their business importance.
Design considerations
Create a more visual tool for better comprehension and ease of use.
Follow marketing industry best practices for methods and interface selection to build familiarity for new marketing employees who have used similar tools in previous jobs.
Reduce tool switching by consolidating necessary functionalities into one place to ensure a seamless experience.
Hide or remove very advanced features that are seldom used based on their business importance.
© 2024. All Rights Reserved, Raj Sidharthan.
© 2024. All Rights Reserved, Raj Sidharthan.
© 2024. All Rights Reserved, Raj Sidharthan.