Udemy - D2C subscription flow mapping

A low-effort, high-impact project involved mapping out Udemy's current new user journey. This initiative aimed to allow internal team members, particularly newly onboarded design and product staff, to experience the journey without needing to sign up themselves. Additionally, the project served as a foundation for revamping the user journey to maximize ROI by addressing untapped potential areas. This comprehensive mapping also highlighted gaps and opportunities, providing valuable insights to senior stakeholders in the company.