Case Studies > Udemy - Subscription Promotion
Udemy - Subscription Promotion
Purpose
Udemy's marketplace success is largely due to its effective promotions program, which influences over 56% of GMV and dominates marketing channels for 11-14 days each month. Learners expect price promotions when purchasing, but temporary promotional pricing is limited to MX transactions. This project aims at extending promotion programs to other Udemy products starting with Personal Plan.
Purpose
Udemy's marketplace success is largely due to its effective promotions program, which influences over 56% of GMV and dominates marketing channels for 11-14 days each month. Learners expect price promotions when purchasing, but temporary promotional pricing is limited to MX transactions. This project aims at extending promotion programs to other Udemy products starting with Personal Plan.
Purpose
Udemy's marketplace success is largely due to its effective promotions program, which influences over 56% of GMV and dominates marketing channels for 11-14 days each month. Learners expect price promotions when purchasing, but temporary promotional pricing is limited to MX transactions. This project aims at extending promotion programs to other Udemy products starting with Personal Plan.
Design considerations and challenges
Create a promotions experience framework that marketers can use to configure various types of promotions.
The framework should allow for creating both fixed-price promotions and percentage-off promotions for a specified period of time.
Identify touchpoints on the website, mobile app, and other communication channels such as marketing emails and SMS messaging, and demonstrate how these messages will be displayed.
Design the platform experience that marketers will use to create the campaigns.
Design considerations and challenges
Create a promotions experience framework that marketers can use to configure various types of promotions.
The framework should allow for creating both fixed-price promotions and percentage-off promotions for a specified period of time.
Identify touchpoints on the website, mobile app, and other communication channels such as marketing emails and SMS messaging, and demonstrate how these messages will be displayed.
Design the platform experience that marketers will use to create the campaigns.
Design considerations and challenges
Create a promotions experience framework that marketers can use to configure various types of promotions.
The framework should allow for creating both fixed-price promotions and percentage-off promotions for a specified period of time.
Identify touchpoints on the website, mobile app, and other communication channels such as marketing emails and SMS messaging, and demonstrate how these messages will be displayed.
Design the platform experience that marketers will use to create the campaigns.
© 2024. All Rights Reserved, Raj Sidharthan.
© 2024. All Rights Reserved, Raj Sidharthan.
© 2024. All Rights Reserved, Raj Sidharthan.