Civil Construction Mobile App
The Challenge
The Synchro Field mobile app was engineering-driven and directly ported from the desktop product, with little attention paid to the contexts in which field professionals actually use their phones on construction sites. The result was poor customer adoption.
The Approach
Conducted customer research to understand real-world mobile usage patterns in construction environments. Built stakeholder alignment around the need for a mobile-first redesign rather than a desktop port. Led feature design and prioritization for a revised V2 product, and hired strategic design talent to sustain future product evolution.
Key Outcomes
A redesigned V2 mobile experience grounded in field usage contexts, with a clear product direction and the design team capacity to continue evolving the product.
