Case Studies

Unified fragmented marketing tools into a single platform, reducing staff attrition and accelerating onboarding for Udemy's revenue-critical promotions team.

Transformed an engineering-first desktop port into a mobile-first field experience for construction professionals, improving adoption through context-driven design.

Built an enterprise-grade design system bridging the gap for smaller organizations who need design system quality without the overhead of a dedicated in-house team.

Replaced ad-hoc Box.net and Drive workflows with a seamless DAM integration that eliminated redundant steps and expanded tool access across the marketing org.

Extended Udemy's promotions engine (influencing 56% of GMV) to cover Personal Plan subscriptions across web, mobile, email, and SMS channels.

Redesigned QuickBooks expense management to support batch capture, categorization, and storage of multiple receipts, eliminating one-at-a-time manual entry.

Redesigned financial institution connection flows used across the entire Intuit product suite, consistently implemented across web, iOS, and Android.

Comprehensive journey mapping of Udemy's direct-to-consumer subscription flow, creating a shareable reference for internal teams and surfacing revenue optimization opportunities.