Campaign Management Platform
The Challenge
Udemy's marketing team relied on a fragmented mix of homegrown and third-party tools to run revenue-critical promotional campaigns. The mix of tools created a stressful and negative experience among staff, driving attrition and slowing onboarding productivity.
The Approach
The solution prioritized four key areas: enhanced visual design for improved usability; alignment with marketing industry conventions to ease adoption for new hires; consolidated functionality reducing platform-switching friction; and streamlined interfaces that hid rarely-used advanced features from everyday workflows.
Key Outcomes
A unified campaign management platform that improved day-to-day experience for the marketing team, reduced onboarding time for new hires, and lowered attrition associated with tool frustration.
