Digital Asset Management Integration
The Challenge
Udemy's marketing team used Box.net and Google Drive for asset management -- platforms that lacked proper DAM capabilities. Staff had to repeatedly download files to use them in marketing tools, creating workflow inefficiencies across the organization.
The Approach
Rather than assuming the DAM software alone would solve the problem, stakeholder interviews and process mapping were conducted to identify specific pain points. The strategy combined seamless DAM integration into existing workflows, workarounds addressing vendor software limitations, and new features granting tool access to previously excluded users.
Key Outcomes
Eliminated unnecessary download-and-reupload steps across the marketing workflow. Improved access to assets for users who had previously been locked out of certain tools, reducing reliance on offline collaboration and ad-hoc workarounds.
